Thursday, December 3, 2015

Small Business Saturday a success in Benicia and beyond

(Originally published in the 12/3/15 edition)

   All across the nation on Saturday, shoppers showed their love for independently run businesses for Small Business Saturday.
   The holiday was founded in 2010 by American Express to get people to support their local merchants. Small Business Saturday typically is held the day after Black Friday.
   According to the Post-Small Business Saturday Consumer Insights Survey from the National Federation of Independent Business and American Express, a record 95 million consumers shopped on Small Business Saturday this year, which marks an 8 percent increase over 2014. Additionally, roughly $16.2 billion was spent at small businesses, up 14 percent from the $14.3 billion that was spent last year.
   That success was realized in Benicia, one of the many towns that participated.
   “Studio 41 had a great day,” Benicia Main Street Executive Director Nancy Martinez said. “We certainly did at Benicia Main Street. We had Downtown Dollar promotions available for the first people who showed up (at Benicia Main Street) at 11. When I got here at 11, there were already 10 people at the store.”
   According to Martinez, restaurants drew a lot of customers, including Dianna’s Bakery and Cafe, which had just opened up two days prior. Romancing the Home almost had a line out the door, Martinez said.

   “I saw a lot of people on the street Saturday,” she added. “I’m hoping they were out shopping and not just walking their dogs.”

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